VentureOn Travel Destination Planner
Client: Smart Destinations - SmartDestinations.com
Project Role: Director of Customer Experience, Branding, Creative Director
When Smart Destinations decided to rebrand their company's "Go Card" travel product and combine their 18 individual web properties they hired me to develop a comprehensive customer experience and lead their redesign effort. I worked closely with the company's executive team and advertising agencies, conducted extensive customer interviews and focus groups to gather user details. and delivered design and development specs needed to implement the plans. Due to unforeseen economic downturn the project was never launched but many of teh user experience plans were used to design the new SmartDestinations.com site experience.

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