Proportions.com

Proportions introduced their whole food nutrition program for dogs in 2009. I developed comprehensive information architecture, interaction designs, site navigation, and highly interactive wizard to collect and manage pet profiles.

Proportions.com
Client: SmartPak Canine
Project: Information Architecture, User Experience Design, User Research
Proportions introduced their whole food nutrition program for dogs in 2009. Working with their creative agency, Tank Design, I developed comprehensive information architecture, interaction designs, and site navigation. I worked closely with the client, the Tank Design team, and project engineers from initial concepts through production I also presented creative reviews with the client, conducted user research, and usability studies.  The end result is a highly interactive user experience featuring a library of useful canine nutrition data, a wizard to collect new customer information and manage existing pet profiles, and purchasing path for auto-renewed delivery services. Proportions was one of several projects I collaborated on at Tank Design.

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