About Me

My primary expertise is user experience architecture with a focus on, content management, social technologies, search, and eCommerce for large-scale websites, applications, enterprise software, and mobile. In addition to user experience design I bring PMP-trained project management skills, expert product requirements gathering and documentation, analytic/user research, and solid leadership to build teams and inspire staff. I’ll provide proven ability to leverage the latest technologies and best practices that deliver award-winning user experiences.

QUALIFICATION HIGHLIGHTS

User-experience architect with focus on big-data platform design, content management, search technologies, and eCommerce for large-scale platforms, enterprise software, web clients, and mobile applications.
Expert human-factors engineering knowledge, including Section 508 compliance.
Detail-oriented requirements gathering and documentation skills, persona development, prototyping, analytic data collection, user research, and stakeholder communications.
Project Management expertise with PMP Certification training.
Solid leadership experience to build, lead, train, and inspire teams.
Software: Adobe Creative Suite (Photoshop, Illustrator, Acrobat Pro, etc.); Axure Prototyping tools; OmniGraffle; Visio; MS Office.
Technology: Proficient designing for Eclipse, Bootstraps, AngularJS, GWT. Working knowledge of CSS3/SASS, ExtJS, AJAX, JavaScript, XML, and HTML5.
U.S. patents on file for “Method to allow switching of user experience layout based on context and configuration” (EMC), “Methods and systems for using community defined facets or facet values in computer networks” (SkyWord).

EXPERIENCE

User Experience Consultant (JBostick.com)
My primary expertise involves user experience design with a focus on ecommerce, search, and social technologies for large-scale web properties, SaaS, and enterprise software. In addition to user experience design expertise I also provide expert project management, product documentation, analytic/user research, and on-site team leadership.

Principal User Experience Designer
Opentext Inc, Cambridge, MA - 2017
OpenText acquired DELL EMC Content Management Division in January 2017. 
My work contributes to the overall interactive experience, software strategy, visual design direction, and product definition based on industry research and user behavior analysis. I oversee user experience requirements and visual design for our platform functionality related to composing custom application UI and design of the end-user experience for the platform, web applications, and mobile. 

Principal User Experience Architect, Visual Design Manager
DELL EMC. (Enterprise Content Division – Documentum D2, xCP, Mobile), Cambridge, MA - 2009-2017
Oversaw user-experience design, requirements, and visual design for enterprise platforms, web clients, and mobile applications related to content management, business process, and custom application UI.
Managed UXD and visual design continuity across several workstreams and product lines including enterprise content, search, analytics, business process, and mobile.
Led design and implementation teams through use of interaction components including Bootstraps, AngularJS, ExtJS, SWT, GXT, CSS, and SASS/LESS.
Delivered interactive hi-definition prototypes for user studies and validation.
Hosted user studies, focus groups, and on-site contextual inquiries with customers.
Developed Section 508 accessibility compliance expertise.

Director, Customer Experience
Smart Destinations Inc. (SmartDestinations.com), Boston, MA - 2008-2008
Directed brand strategies, product technology requirements, and architected a unified user experience to integrate 17 existing products. Managed creative team and agency relationships.
Conducted customer behavioral research and user-experience studies.
Improved click-through and overall conversion by up to 60% by implementing design and usability enhancements.
Increased site performance using modular layout toolkits, and APIs.
Launched analytical research channels, multivariate testing, and customer feedback.

Director, User Experience 
Skyword Inc. (Formerly Gather.com), Boston, MA - 2005-2008
Managed UX design and front-end development. Provided creative vision, UX strategy, competitive analysis, product requirements, and project management.
Led UX alpha through 27 releases with member growth exceeding 500K and million-plus unique monthly visitors.
Designed patented search that integrates content relationships and people.
Named MITX best media site and three-time MITX finalist.

Director, Creative Services
World Travel Holdings (Formerly NationalLeisure Group, Inc.), Woburn, MA -2002-2004
Directed interaction and print designers, copywriters, and information architects. Managed brand development for 30+ owned and licensed travel brands.
Streamlined creative processes improving go-to-market time by over 300%.
Awarded Best of the Web distinction from Forbes and Travel & Leisure magazines.

Senior Manager, e-Commerce User Experience
GATEWAY, INC (Gateway.com), North Sioux City, SD; San Diego; Beverly,MA - 1997-2002
Managed Web UI/UXD and development teams. Created, implemented, and enforced brand strategies and style guidelines, navigation standards and UI protocols.
Increased traffic to Gateway.com more than 175%.
Designed and implemented continuous improvements to purchase and checkout.
Introduced interactive product tours with increased access to product information.
Designed the very first eCommerce site to ever sell a configurable PC online.


EDUCATION

Communication Theory, Humanities—M.A., Pennsylvania State University, State College, PA
Design—B.F.A., Tyler School of Art, Temple University, Philadelphia, PA
Two semesters related to BFA and MA Studies—Temple University Abroad, Rome, Italy
Bucks County Community College - Assoc. degree in Fine Arts, Three-dimensional Design
Middle Bucks Institute of Technology - Vocational degree in Commercial Design and Advertising

Other Training
ProjectManagement Institute – Completed all required courses to achieve PMPCertification
Bentley University, Design & Usability Center - Remote Data Gathering studies


OTHER RELATED HISTORY

Fine Artist - 1983-Present
Participated in more than 200 exhibitions in galleries and museums across the Unites Statesand Europe. Artistic mediums include photography, sculpture, and site-specificinstallations. Current series of work is available to view at SalemArcanum.com

Salem Arts Association - Board Member, IT Chairperson, Salem MA  2014-Present
Salem Arts serves the creative community in Salem MA and surrounding area with a public gallery, educational workshops and events, scholarships, and robust online experience. Developed organization branding, websites, and social media programs. SalemArts.org

New Art Voices - Board President,Director, Lancaster, PA  1993-1997
Director of Programs and Communications for this non-profit community organization whose mission was promotion, development and experimentation in all artistic media.

Penn State University -Communications Professor, Adjunct,Middletown, PA  1996
Taught advertising and design to senior-year communications students. The coursefeatured instruction in QuarkXpress and Adobe PhotoShop. Recommendedcurriculum, software, and computer hardware.

Excelon, Inc., Three Mile Island (Formerly GPU Nuclear Corp.)
Creative Services Manager, Corporate Communications, Middletown, PA 1988-1997
Managed all advertising, video production, photography, publishing, and creative needsof the Office of the President, Communications, and Marketing. Handledscheduling, budgets, and purchasing. Managed vendors.

Pomeroy's Department Stores
Advertising Department Photographer, Harrisburg, PA  1986-1988
Created fashion and hard-line photography for catalog, newspaper, and magazineadvertising. Participated in planning and production of broadcast advertising.Managed all studio operations and budgets.


PRIMARY SOFTWARE & TECHNOLOGY
Axure Prototyping tools, Adobe CC (Photoshop, Illustrator, In Design, Acrobat, etc.), OmniGraffle, Visio, MS Office. Working knowledge of CSS, SASS/LESS, AJAX, JavaScript, Sencha, Flash, FLEX, XML, HTML, and PHP. Proficient on Mac and PC platforms.

PATENTS
Methods and systems for using community defined facets or facet values in computer networks. (Skyword, Inc.) US 9251279 B2
Method to allow switching of user experience layout based on context and configuration (EMC Corp) Pending.

HONORS & AWARDS
New England New Media Association Conference Speaker - 2007
MITX Award finalists - 2006, 2007
MITX Best Media Site, Gather.com - 2005
Forbes Magazine Best of the Web, CruisesOnly.com - 2003, 2004
Travel & Leisure Magazine Best of the Web,CruisesOnly.com, VacationOutlet.com - 2003
Gateway.com featured by Jacob Nielsen in “Homepage Usability: 50 Websites Deconstructed”
NECX.com featured by Steve Krug in “Don’t Make Me Think: A Common Sense Approach to Web Usability”
5 IABC awards for advertising
3 PRSA awards for public relations and communications
16 Matrix awards from Women in Communications.


AFFILIATIONS
UPA - Usability Professionals Association
Boston CHI
Institute for Human-Centered Design
Toastmasters International.

PERSONAL ACTIVITIES
Fine art photographer, gardening, collector of antique cameras and obscure musical instruments.


Contact Me
I am available for project consultations, contract design assignments, usability research, and photography work. Feel free to contact me regarding your design needs. If I am not available to work with you I'm always happy to recommend other design professionals.

phone: (978) 618-6633
email: carrerinfo @ jbostick .com
location: Salem, Massachusetts

linkedin: linkedin.com/in/bostick
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